Skip to main content
Communications strategy & co-trainer

Daniela Martin

Daniela Martin is the Director of Communications at the Institute for Methods Innovation. She shapes communication, design and digital strategy for Fast Track Impact and major funded research projects.

  • Strategic communication and digital presence
  • Design-led science communication
  • Public engagement and communication training

Trusted by leading institutions

Institution name logo
Partner institution logo
Partner institution logo
Partner institution logo

Daniela Martin is a science communicator, media producer and social researcher. She brings over 15 years of experience across strategic communication, cultural management, visual communication, digital storytelling and cross-media production. Her particular strength is in translating complex ideas into clear, engaging and audience-sensitive formats.

She also contributes to the design of online courses, workshops, and learning resources for Fast Track Impact, ensuring that training materials are clear, professionally presented, and aligned with the needs of research, policy, and professional audiences. Her work is central to IMI’s delivery, visibility, learning design, sales and marketing, and wider communication strategy.

Daniela has worked internationally with universities, government agencies and international organisations, including UNESCO, UN-Habitat, UK Research and Innovation, the Dana Foundation and Lucasfilm. Her academic teaching experience in Mexico and Germany includes courses on science communication, media production, discourse analysis, public engagement and innovative online formats, grounding her communication practice in both theory and applied learning.

Funded projects

Daniela has contributed to a dozen major funded research and innovation projects, including Horizon 2020 and Horizon Europe initiatives with budgets ranging from €1 million to €16 million. Her work in these projects focuses on communication for impact, dissemination planning, stakeholder engagement, digital content production and the creative use of emerging tools, including AI, to support public and policy engagement.

Key projects include AURORA, HYPOP, NUCLEUS, RRING, Project Ô, REMHub, ATLIC, EU-CIEMBLY and FEMLEAD. Across these initiatives, Daniela has led or supported communication strategy, media production, web development, visual design, social media, public engagement activities and project dissemination. This work strengthens how complex research projects are presented, understood and connected to their intended audiences.

Publications

Daniela has published academic and professional work on science communication, discourse, culture and public engagement. Her publications include articles in the Journal of Science Communication and Open Research Europe, book chapters on science communication in Latin America, and reports for EU-funded projects and international organisations. Her master’s thesis on the symbolic construction of the future in scientific and technological discourse was published as a monograph by ITESO’s academic press.

Academic and professional background

  • MA in Communication of Science and Culture, ITESO, the Jesuit University of Guadalajara, Mexico.
  • BA in Psychology, ITESO, the Jesuit University of Guadalajara, Mexico.
  • Professor, Sociocultural Studies Department, ITESO University, Mexico, teaching courses in discourse analysis and science communication.
  • Research Associate and Communications Officer, Rhine-Waal University of Applied Sciences, Germany, working on European research programs including Horizon 2020 projects.

Ready to make your research matter?

Schedule a meeting with Daniela.

Book a consultation

Meet our experts

We are researchers and practitioners committed to evidence-based practice

Prof. Eric Jensen

Prof. Eric Jensen

Prof. Mark Reed

Prof. Mark Reed

Dr. Charles Laurie

Dr. Charles Laurie

Find training options

Quickly find training that fits your needs

Explore training