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Course description

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This live online workshop provides a comprehensive introduction to designing surveys as a method for impact evaluation. The session covers essential aspects of survey design, including defining objectives, identifying target respondents, selecting appropriate survey types, and structuring surveys for different evaluation contexts. Participants will learn to develop and refine survey questions, with a focus on both closed-ended and open-ended formats, and explore methods for piloting surveys to ensure clarity and reliability.

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Key benefits:

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• Learn why and how surveys serve as an effective tool for capturing data on programme outcomes.

• Clarify objectives, identify target respondents, and explore survey types, sampling methods, and structural considerations such as post-only vs. repeated measures.

• Learn to craft clear, relevant closed-ended and open-ended questions that align with your evaluation objectives.

• Gain insights into designing surveys for quantitative, qualitative, or mixed-method evaluations.

• Discover techniques for piloting and refining surveys to address potential challenges before full implementation.

• Refine your survey questions and structure with hands-on guidance and collaborative group discussions.

• Leave the workshop with a tailored survey design and actionable strategies to implement it effectively.

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At the end of the workshop:

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• You receive slides and links to useful resources you can borrow and adapt for your work.

• Prof Jensen continues to answer all questions from participants via email after the course, guaranteeing a response to all questions within one week.

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