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MasterclassEngagement & communications

Inclusive stakeholder analysis

Identify the right people for impact

  • Live online
  • 60 minutes
  • £95 · £69 concession
  • 1 open date

Many projects fall short because they fail to prioritize the right people for engagement.

This practical workshop shows you how to apply the 3i framework to assess external decision-makers and partners by their interests, influence, and impact — the 3is.

The workshop builds on decades of research and real-world consultancy practice, with prompts and templates you can apply to your own research the same week.

What you’ll walk away with

  • Confidence to identify stakeholders ethically and inclusively
  • Systematic methods for stakeholder mapping that surface who you would otherwise miss
  • Tools to translate analysis into a focused engagement plan
  • Frameworks to assess stakeholder priorities and balance competing interests

What the session covers

  • UnderstandWhy inclusive stakeholder analysis matters now, and the evidence behind the approach.
  • LearnThe step-by-step method your trainer uses, distilled into one focused hour.
  • ApplyWorked examples showing the method on real research, ready to adapt to your own.
  • AskLive Q&A with your trainer, so you leave with answers to your own case.

Who trains you

Trainers are assigned per date. The trainer named on the date you book runs that session live.

Prof. Eric Jensen
Trainer · Training Wed 21 Apr 2027

Eric Jensen has trained 25,000+ researchers and professionals. He specializes in training on evidence-based engagement, research impact evaluation, REF case studies, and strategic impact planning.