Using ChatGPT for communications
Online course
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Course description
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This workshop provides a comprehensive introduction to ChatGPT, focusing on its use for communication and content creation. Whether you’re a science communicator, marketer, content creator, or social media professional, this session will equip you with skills to use ChatGPT effectively and responsibly. From understanding its capabilities to mastering custom instructions, prompt engineering, and image generation, this workshop will help you unlock ChatGPT’s potential for your communication needs.
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Key benefits:
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Gain a clear understanding of ChatGPT’s capabilities and practical applications for communication and content creation.
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Learn how to use ChatGPT responsibly, ensuring ethical and thoughtful applications in your workflows.
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Develop skills in custom instructions and prompt engineering to optimise ChatGPT’s output for your specific needs.
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Explore the creation of custom GPTs and how to tailor them to suit your projects.
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Understand how to use ChatGPT for image generation to enhance visual communication.
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Design and develop ChatGPT-enhanced workflows for content creation, editing and publishing.
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Automate repetitive tasks using ChatGPT in conjunction with other tools (e.g. email, social media scheduling, project management).
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Participate in practical activities where you can apply your knowledge and receive feedback, solidifying your understanding of using ChatGPT for effective communication.
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Participate in Q&A sessions to address your specific challenges and gain tailored advice.
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Receive additional resources and references to further explore and deepen your understanding of ChatGPT and its applications in communication.
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At the end of the workshop:
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Receive slides and links to useful resources you can borrow and adapt for your work.
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Daniela Martin and Dr Andrew George continue to answer all questions from participants via email after the course, guaranteeing a response to all questions within one week.
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What's covered?
View example agenda
Half-day (3-hour) session
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Full-day (6-hour) session
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Prices
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Full-day workshop
(6 hours - split over two days)
£3580 (VAT exempt)
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Half-day workshop
(3 hours)
£1920 (VAT exempt)​
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Read our Terms and Conditions.
About the trainers
Daniela Martin
Daniela Martin is a science communicator with more than 15 years of experience in project management, media production, teaching, and research. She has been a consultant in strategic communication, and social and cultural management for governments, universities, and international organisations such as UNESCO, UN-Habitat, Agence Nationale de la Recherche (ANR), ITESO and the Government of the State of Jalisco, Mexico.
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Daniela is the Director of Communications at the Institute for Methods Innovation, where she leads communication planning efforts and manages the company’s social media and online presence. Since joining IMI, she has contributed to over a dozen research projects, including several large EU projects funded by the European Commission. She is also a Research and Communications Associate at the Institute for Science and Innovation Communication, where she is involved in the EU-funded project AURORA.
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Over the past few years, Daniela has worked as a university professor in Mexico (ITESO) and Germany (Rhine-Waal University of Applied Sciences), teaching subjects related to science communication, cultural management, citizen science, and media production. She also has extensive experience in communication and media production, having worked with international production companies such as Disney and LucasFilm Ltd.
Dr Andrew George
Dr George is responsible for creating and implementing civic science projects. These initiatives focus on understanding methods that utilize community strengths and resources, ensuring that research is conducted collaboratively with communities rather than being imposed on them. Dr George’s work emphasises partnership and active involvement of community members in the research process.
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Andrew leads a project funded by the Dana Foundation. The project aims to explore innovative methods that can be consistently replicated and expanded to aid community-led initiatives in addressing issues where neuroscience and societal concerns intersect. Essentially, the project seeks to develop practical strategies that communities can use to solve problems related to both brain science and social issues.
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What people are saying about this course
“This workshop allowed me to gain new knowledge and ideas that I can apply to my work straight away.”
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“This is a great workshop. I was generally hesitant to use AI tools, but this workshop helped me realise that AI can be a useful tool in my professional life.”
“I thought the workshop was brilliant - thank you both. I work in an University Communications department and all the content was applicable to my role. I loved it and recommended your workshop to my colleagues.”
“I found it really useful to know how to tweak ChatGPT to fit my personal and professional needs (level of formality, which words to use/to avoid when generating results, etc.).”
“I now have more confidence in using ChatGPT. It was important to learn that we need to interrogate ChatGPT further beyond its initial answer.”
“I now have a much better understanding of how to interact with ChatGPT and more confidence to try. The worked examples helped to cement what we had been told.”
“The walk-throughs of the back end for changing ChatGPT settings were really useful. I am more confident about trying out ChatGPT.”
“This workshop provided insights on how to use AI better, in very easy ways, and how I can use it for communications.”
“Attending the workshop helped me gain insights into engaging language and enhanced my skills in leveraging AI tools for accessible communication.”
“I have a new appreciation for the capabilities of ChatGPT. The documents shared with the practical examples that we were able to play with and implement on the spot were really helpful.”
“I wasn't aware of many features of ChatGPT, now with the new found knowledge, I can use ChatGPT in a better way.”